Probably the question I get from more clients than anything else. And really, there are far more right answers than wrong ones. Obviously, nothing that really clashes. And no huge logos (unless you want to commemorate your love for “GAP” hoodies for generations) or cartoon characters, etc. But beyond that.. really anything goes.
As a classic standby, matching works great. Everyone blends nicely and the image stays simple & clean. The only problem with matching is that the same style/color often doesn’t look equally flattering on every member of the family. I always encourage families to go out on a limb a little more, find clothes that look great and fit well for everyone, with different colors and textures. Denims, sweaters, cottons, linen.. they all have a unique feel and texture and will give a great contrast in your portrait. And most importantly, everyone looks like themselves and can relax and have fun with the session.
And now, the picture that inspired this post… kudos to this mom, who really “gets it” as far as clothing choices go. Everyone looks comfortable and stylish, yet still classic and coordinated. Doesn’t hurt that they’re all just beautiful, either?